Developing a Social Business. In this episode I had the pleasure of interviewing Anna Farmery of The Engaging Brand. I have been a long time listener to her fantastic podcast (she is up to episode 477 as I write this) and an avid of her blog.
During this discussion we explore her journey and then we dive into the world of social business. Social business is about a collaboration with the customer. The customer becomes part of the business in a way they have not been before. We talk about the leadership skills required in a world where command and control no longer works. We also talk about how value creation is changing. Great discussions..
Unfortunately she does remind me that England have won the Ashes but anyhow..
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