In this episode I have chat with Tim Williams. As a recognized thought leader in marketing, he is a frequent speaker and presenter for industry associations, agency networks, universities, and business conferences both here and abroad. He is author of the book, Positioning for Professionals which is a fantastic book for any professional knowledge firms.
Based on his expertise in the area of building differentiated professional service brands, Tim has authored numerous articles in the business and marketing trade press and has been interviewed and quoted by such diverse newsgathering organizations as The New York Times, Wall Street Journal, The Economist, Bloomberg News, The Guardian, Toronto Globe & Mail, Japan’s Nikkei News, and other business publications ranging from Spain to Australia. He is also a frequent contributor to leading business publications including Advertising Age, Adweek, Communication Arts, Admap, and The Advertiser.
He writes the blog Propulsion and is a frequent guest writer for other popular blogs focused on marketing and management.
Tim is also a Senior Fellow of the VeraSage Institute founded by Ron Baker.
In this interview TIm provides fantastic insights into positioning, value pricing and brand building. Please listen for when Tim talks about logic and magic.
Subscribe To Podcast