In this podcast we chat to Matt Wilkinson of Bizink who helps make accountants incredible online. With their websites, content and online marketing, they help accounting firms across the globe win more business, engage their clients and save time.
There is a sweet spot between technology and business owners.
- stop obsessing over cloud
- get the software that is best to help grow
- working on some files
- efficiency through technology
- enables to be a more effective advisor
20% of businesses are in the cloud, 75% adopt a mixed model.
Too many accounting websites are just online brochures that don’t get them leads.
Differentiation – what makes you different. You need to convey the story.
- lack of marketing skills
- lack of time
The main objection to a web strategy is that they “get their leads from referrals”. This becomes a self-fulfilling prophecy.
The irst purpose of a website is to seal the deal with referrals.
Lots of firms are not doing online marketing and what they are competing against is not great.
When people are looking at firms they are looking for ways to eliminate.
Base all your marketing around that strategy of focus.
Create content and then put it where the customers are.
Creating content need to be linked to clients pain points. Repurpose content. It is important to put the content where the customers are.
Traps – not having a plan. Plan content 90 days out. Make creating content valued in the business.
Getting clients from websites is deceptively easy.
10-15% conversion rate on Amazon. If accountant gets 1% then it is a great result.
Also, another role of a website is to increase attractiveness to team members.
- Reconsider email marketing
- Blog – at least once a month. Keeping an active blog establishes credibility.
Blog – Bizinkonline.com/blog
Twitter – @bizinkonline
Facebook – Bizink