In this episode I have a great chat with Mark Wickersham. Whilst Mark works mainly with Accountants what he talks about is applicable to everybody in the knowledge industries – accountants, lawyers, marketing consultants, management consultants and other experts.
Mark is a professional speaker, author, trainer and creator of hundreds of tools, resources and software for accountants.
As a qualified Chartered Accountant he set up his own accountancy practice in 1996 and he worked with hundreds of businesses and gained a real insight into what works and what doesn’t work. Since selling his accountancy practice in 2006 to focus on helping accountants become much more profitable, through better systems, better leadership, better pricing strategies, better marketing and being highly proactive.
He is now Group Chief Executive of AVN, an association of approximately 300 accountants. He helps accountants with their pricing techniques and strategies because changing the way we price is the fastest way of transforming our results. He is the author of the Amazon number 1 bestseller, “Effective pricing for accountants.”
Connect with Mark on LinkedIn here: http://www.linkedin.com/in/markwickersham1
If you’d like a completely free copy of his book, “Practical Pricing for Accountants” you can grab a copy here: http://www.FreePricingBook.co.uk/LinkedIn
Note: The follow up book, “Effective Pricing for Accountants” hit the number one spot in May 2011 on the Amazon bestseller list of business books… you can get a copy from Amazon here: http://www.amazon.co.uk/Effective-Pricing-Accountants-Practical-Accountancy/dp/0955100712
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