Mark Koziel from AICPA joins Steve Major on the podcast.
Mark Koziel is Vice President – Firm Services & Global Alliances at the AICPA. He oversees the development, ongoing improvement and delivery of services to members in PCPS/Firm Practice Management as well as International relations with various CPA related groups. He frequently speaks on CPA issues around the country.
Prior to joining the AICPA, Mark Koziel served as Director of Media Planning for a political consulting firm in East Aurora, NY serving Presidential, Senate, Congressional and Governor races around the country.
Mark finished his public accounting career at a large local accounting firm in Buffalo, NY.
Mark has been named one to the Top 100 Most Influential People in Accounting by Accounting Today annually from 2008-2015
Technology is always a driver.
In 1957 the big technology issue was punchcards. It was a big as the cloud is now.
Vision project – AICPA – Horizons 2025 report shows the issues to be
Relevance – how relevant are the financial statements for banks and business owners
Succession – not making firm decisions but making personal decisions.
Type of client and type of work – need to be considered.
Integrated reporting – trusted attestor / trusted advisor
There are more start up firm. Technology allow small firms to compete to large firms.
Client accounting services – who/when/where/why – more selective with clients.
Subscription pricing needs to be considered in the mix.
A CEO of Big 4 stated that had to figure out value pricing.
Value pricing – matter of confidence – start with one.
Engagement letter –
- no estimate $hr
- estimate $hr
- fixed price
- value price
Timesheets – startup firms not using them
Smallest of firms – not having timesheets
Until we change the metrics the timesheet will stay.
More useful metrics :-
- client satisfaction
- making due date
- first past yield
IT vendors are driving innovation – bill.com / intacct.com
Big 4 are innvotating
Advice for small firms –
- create plan – what does it look like, where do we want it going
- client assessment
Advice for larger firm
- re-establishing partners agreement
- focus on corporate model
AICPA page – Mark Koziel
Linkedin – Mark Koziel
Twitter – @markkoziel