Kacee Johnson of Blue Ocean Principles joins Steve Major on the Pricing Power Podcast.
Kacee Johnson, founder of Blue Ocean Principles, is a regular speaker and commentator at Technology, Business, Accounting, and Legal conferences nationwide.; focusing on business development, marketing, sales and Cloud technologies. Awarded the CPA Practice Advisor Magazines “Top 40 Under 40” Award in 2012, 2013 and 2015, she is recognized as one of the young professionals leading businesses into the future. With her diverse management career marked by a demonstrated ability to create solid business plans, determine product needs, achieve revenue goals, build teams and achieve cross-functional business objectives.
Blue Ocean Principles is about making competition irrelevant.
Challenges to the accounting industry :-
- technologies – causing disruption. Embrace the disruption and grow with it.
Opportunities for the accounting industry :-
- easy to market accounting services. Accountants rely on relationship.
Be a subject matter expert.
If you cast too wide a net then get into price wars.
Technology allows us to choose in a more educated manner. 72% of consumers pick somebody close to themselves.
Subject matter expert :-
- what has worked
- what have you done
- Can you understand pain points
Accountants use to white label tools but now the tools are in front of the client and thus the accountant need to move to predictive insight.
What machines can’t replicate is what the data means to make a better decision.
Accountant – making competition irrelevant – create blue oceans.
What are the factors that industry you are servicing are taken for granted or can be eliminated.
Deloitte – curious organisation – largest digital firm
Marijuana – speciality for example.
Figuring out right target demographic. Any way you can differentiate. Customer centric organisation.
Trendjacking – Jeb Bush article – marketing – educate target market by using current markets.
Client centric – listen to clients and understand target markets.
You must look at the google analytics.
Website is first impression. Also ensure the website is mobile friendly.
Key point – don’t look at competitors because how you determine competitors is important. Listen to current clients.
Blue Ocean Principles – www. blueoceanprinciples.com
Twitter – @KaceeBOP
Linkedin – Kacee Johnson