The opportunity for professionals is to guide your customers on a journey of transformation.
It is not to create the greatest transactional business but rather the value is found in the transformation economy.
The timesheet is one of the handbrakes on firms. It stops them looking at how to be of more value to their customers.
Also many professionals have too many customers. They are trying to be all things to all people. You must narrow the focus of what you.
Digital disruption is meaning that you must (you don’t have a choice if you want to be profitable) move to the business of transformation.
Joseph Pine speaks of the final imperative being the transformation economy.