Jody Padar joins Steve Major on the Pricing Power podcast.
Jody Padar of New Vision CPA Group and The Radical CPA. New Vision CPA Group is a public accounting firm based in the Chicago area. Jody not only leads New Vision CPA Group, but is also a highly sought after speaker and thought leader in the tax and accounting profession. She is the author of The Radical CPA: New Rules for the Future-Ready Firm. She is a regular contributor to a number of industry publications, including CPA Trendlines and Accounting Today. Jody has been named by Accounting Today as among the “Top 100 Most Influential to the Profession” for the last five years amongst other accolades.
The cloud is old. Even firms that are sceptical are now moving fast to the cloud. Small business are now expecting more. They want to work in a different relationship.
There are 4 fundamentals :-
- Cloud / technology
- Social business
- Pricing customer
- Process – experience
Accountants to become advisors. Many are guilty of random acts of consulting. It is necessary to systematise the offering of advisory services. The trusted advisor is the most overused term.
The Radical CPA uses these four fundamentals and create businesses that are delivering real value.
It is not just outsourced accounting services.
Social – is finding your customer and talking to them where they are. Hanging out with your customer. Inbound marketing – talk about what is important. Obtain leads because of brand building.
Value – new transparency in relationship when using cloud and social. Mix of fixed and value pricing.
Fixed price is based on a number of transactions, gross receipts and client personality.
Process / Experience – touch points – where are interacting with your clients. Use technology to enhance experience. Everything must be customer facing.
It is imperative that you niche.
Website – radicalcpa.com
Twitter – @jodypadarcpa