Jeff Borshowa of Dream Practice joins Steve Major to talk about creating a dream practice.
Jeff Borshowa is an author, educator, freelance writer and curator of all things related to accounting efficiency and technology. Jeff has experience working in all sizes of accounting firms. The focus in Jeff’s career has been to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process. Jeff would like nothing more than to free bookkeepers from the stress created by high volume commodity work, allowing them the freedom to pursue work that is rewarding personally and professionally. Jeff has written two books. Jeff is based in Canada.
Notes from Interview.
Biggest challenge – professionals trying to keep up. They are facing time overwhelm.
Time is antiquated concept. People want value.
The opportunity is moving from data entry to data management.
Building deeper relationship – look forward.
There are three paths :-
- Status quo
- 100% automation
Technology should be to eliminate mundane and repetitive.
Pricing on time creates fights on fees.
A Dream Practice :-
- enjoy what we are doing
- building a profitable firm
- future orientation
- time around business
- holistic approach to business
Biggest starting point with business is cashflow
Instant access to data on phone.
Niche – focus on industry so that you can be positioned as the expert. Building a niche will allow you to create deep relationships.
Real time data allows real time insight.
Where do they start :-
- how do you bill your clients – start with value
- changing your mindset from “I service people” to “I build relationships”
Focus on relationship and value
Leverage technology to connect with clients and build relationships.
Jeff Borschowa – Dream Practice
Linkedin – Jeff Borschowa