Professional service firms, consultants, bookkeepers and advisors must narrow the focus of what they do. The power is with the specialist not the generalist. The firms who become known for something are the ones who achieve the highest pricing power.
But it is a journey and it sometimes seems daunting.
There are 4 four ways (well at least 4 ways) to position your firm –
Narrow the focus of what you do and enjoy great sales, the ability to achieve higher prices and importantly greater freedom.