In this episode I discuss the need to move from a transactional basis to being transformational.
Joseph Pine has talked that the next step beyond the experience economy is the transformation economy.
As professionals, consultants and freelancers you can have a huge impact on your customers businesses and lives. But too often professionals end up being focused on selling some product or service. However in the transformation business the customer is the product.
David Maister published the book True Professionalism in 1997. The subtitle of the book is “The Courage to Care about your people, your clients and your career”. This aspect of caring for your [customers] is something that I believe is too often forgotten.
If you are caring for your customers you will guide your customers through a transformation.