The Guest – Diane Gardner
Diane Gardner is an expert tax coach, best-selling author and creator of the “Get Off The Wheel” virtual masterminding and coaching program. Having once felt like a rat on a wheel — working hard and getting nowhere — Diane took control of her business and created the life she wanted. “Get Off The Wheel” allows Diane to share her template for success with like-minded accounting professionals. Diane is a QuickBooks Pro advisor, an Accredited Tax Preparer and has elite certification as a Tax Coach. She is the Quilly Award-winning author of the best-selling Stand Apart and Why Didn’t My CPA Tell Me That? and three other books including her newest, Stop Overpaying Your Taxes! 11 Ways Entrepreneurs Overpay and How to Stop it Now!
In 2008 when the Great Recession (or GFC for Australian / NZ listeners) forced Diane to find her niche. Diane became a certified tax coach. The power of niche has accelerated her business.
Identify ideal client – then you will not longer spend money on generic all things marketing. Diane is now becoming a successful author in her niche.
Gett Off the Wheel – gettoffthewheel.com – is about practice management. It is the result of thousand of hours developing systems and procedures.
Biggest challenges for accounting professionals – lack of time
Biggest opportunity – ability to change the world. Rewarding to be part of clients success.
Practice management – well documented system and procedures.
Customer service – raving fans
Charge what you are worth – must show extra value – become an authority on topic of choice.
Block time to work on the business.
Mastermind Group – gettoffthewheel.com