David is primarily focused on creating insightful & usable business performance analysis tools.David co-founded Fathom an online financial intelligence, reporting and benchmarking tool. Fathom is designed for accountants who are seeking to deliver more frequent and more engaging advisory and management reporting services.
As part of his role David is experienced in areas ranging from financial analytics, interaction design, communication, project management and usability testing.
Prior to cofounding Fathom David was involved with WHK Horwarth EIS and Value Focused Consulting.
Accountants want to offer management reporting (virtual CFO) services but the execution of this is difficult.
Accountants are working at over capacity.
Another challenge for accountants is adapting to technology.
The opportunities are that technology is changing the business model of accountants. Thi is providing opportunity but it is important to get the technology stack right.
Re-engineering the value chain.
The cloud value is integration. Cloud is removing time cost of business reporting.
The high tech firm has greater capacity to be high touch.
The challenges with advisory services are :-
- how to price
- how to package
- how to deliver the service
Fathom – Scale & Engaging
Scale – the service can not just come to one person. Automate the workflow.
Engaging – deliver services in a way that resonates with client. Refining the process to ensure maximum engagement. Create visualisations that tell the story. Let the clients do their thinking with their eyes.
Marketing advisory services – navigate business from where it is now to the goal. Measure where it is at and then measure each step of the pay.
The real power is a tool in the hands of an advisor. Bundle software into regular service not just sell Fathom.
For most progressive firms it is a standard to have management reporting.
The niche or specialist model is powerful.
Through technology data is scaling at an exponential level. This is increasing the ability of data driven decisions.
Accountants should be tracking more than just financial numbers but also look at such things as salesforce, google analytics etc.
Website – fathomhq.com
Linkedin – David Watson