This week Chad Ridner of TwoRoads joins Steve Major on the Pricing Power podcast.
Chad Ridner is one of the owners of Two Roads, a cloud based bookkeeping company that specializes in relieving the burden of bookkeeping and taxes so that small businesses are free to pursue their greatest passions.
Two Roads was named the top Firm of the Future in Intuit Inc.’s (Nasdaq: INTU) nationwide search for accounting firms that use forward-thinking technologies to ensure their long-term success and reshape the way they meet the needs of their small business clients. Two Roads exemplifies what it takes to be the winner in our search for the top Firms of the Future in the United States,” said Jim McGinnis, vice president, Intuit Small Business Group, Accountant Segment. “Their laser-sharp focus on becoming a trusted advisor to their small business clients is evident. Their success also is inspiring for other firms that want to leave compliance behind and embrace online technologies that help deliver value-added services to their clients. We salute their forward-thinking model and ideal business days.”
Small business is easy to start but hard to run. Take the road less travelled.
Relationship based on much tighter relationship than client – vendor relationship. Rather it is based on a partnership.
Be selective who you partner with.
Two Roads specialise on medical industries and the franchise world .
Riches in the niches.
Quick response time – imperative – same day.
People want to be heard.
The services of Two Roads include monthly bookkeeping, accounts payable and taxes.
Based on picture painted through numbers. Given nuggets each monthly meeting / interaction. Think ahead.
Communication is the key to the relationship.
Monthly pricing is the foundation of the relationship.
Technology with purpose. It is not about the latest tech but rather about understanding what is about trying to accomplished and what technology suits this.
Invest in peoples stories. Culture everything.
Getting started – clear onboarding process.
Next 5 Years – beyond Tennessee, just got started.
Advice to industry –
- what is it our clients are looking for
- technology is here to stay – learn how to adapt and use for quality of life.
Chad Ridner – tworoadsco.com
Twitter – @chadridner