Caleb Newquist of Going Concern joins Steve Major on the Pricing Power Podcast.
Caleb Newquist is the Editor-in-Chief of Sift Media US, overseeing content for Going Concern.
- Value pricing – billable hour is ludicrous
- Specialisation / Niche
- No office – work remote
- Clients not limited by geography
Publishing culture – use digital content. Leverage it to create an audience. Identify who you want to attract and then engage with the audience. Consider all platforms – embrace media to connect with potential clients.
Jason Blumer- BlumerCPA – all new business is from online media production.
Not just doing general knowledge updates.
When we have a question – we ask google.
The concern with content is the time commitment. Find mediums you enjoy.
Build a community around your business of loyal engaged passionate people.
Community of employees, clients, journalists, academic, potential employees, potential clients.
Embrace the internet
Website – http://goingconcern.com