Sean introduces his 7 red bags concept which he details in the Brain Audit.
Sean discusses how he has experimented with all different price points for his products.
On Copyblogger Sean wrote a piece on Yes-Yes Pricing. We discuss the power of comparison. The ice cream parlour which has 20 flavours. Too much choice stops us. But using the power of comparison can lead to increased prices being achieved.
The difference is recommend to be not more than 15% .
The second offer has to have a bonus that is more desirous than the product itself.
Higher prices can be better for retention. If don’t have more expensive products they will go elsewhere.
Fear of pricing. Use options to overcome fear.
Psychology of pricing – 1. information 2. security and 3 uniqueness.
- Convenience – how does your product make me feel like I am a superhero.
- Bonus – carefully design a fantastic bonus
- Yes – Yes Pricing – use the power of comparison.
Sean’s website – pscyhotactics.com
Sean’s podcast – Three Month Vacation