Kai Davis is an outreach consultant who focuses on building relationships and online community. He is also an e-commerce consultant who helps businesses increase their sales. (www.kaidavis.com).
Sit the same side as the client. It changes the nature of the relationship. It is a more emotional relationship.
Client selection is critical.
Kai has significantly developed his offerings of productized consulting using fixed scope with flat rates.
- what questions to ask
- how to effective price options
- how to understand value
The power of options is that it provides choice of yeses.
Understand when & where to price on value. It is important to understand risk transference.
Focus on increasing the value and then you can increase the price.
Guarantee – what you can control.
Niche – most valuable thing that you can do. Identify exact pains of your customer.
In developing an audience of ideal buyers find out who is marketing to these people.
Productizing services – eliminates proposal writing.
Kai was kind enough to offer a bonus to Pricing Power listeners – available here
Kai Davis – website
Twitter – @kaisdavis