Liam Veitch of Freelance Lift joins us from the UK. Liam also owns his own agency – Tone Agency.
We know that lack of focus is the issue but is the next step. A problem though is procrastination. Tendency to absorb to much information rather than doing it.
Rather than need to treat what you do like a business not just a freelance gig.
1. Evolution ready
2. Repelling bad apples attract the best.
3. Building platform
4. Building predicability (level income rather than roller coaster)
5. Loosening the reins
Art of repelling bad apples – attract dream clients.
Messaging – words – what are we talking about.
Beliefs and fears of clients. Removing jazz words
Clients don’t about you – yet
By talking to everybody you are talking to nobody.
Building a platform – scattering breadcrumbs where they hangout. Develop excellence.
Hourly rates don’t matter.
Value anchor fees.
Metrics re price
1. Clients frame of reference
2. Their revenue – lifetime value of service
Often freelancers send proposals too early.
1. Tell them what big idea
2. Why now
3. What is upside
1. Consider as what you do as business.
2. Work on Me project
3. Words matter.
Liam Veitch – Freelance Lift
Twitter – @freelancelift