Doing same thing as everybody means a ton of competition. This just lead to increased pressure on fees. Matt talks about how he thought he was charging ok but in reality was undercharging. Feedback coming that pricing was ok or possibly even expensive. The feedback loop was in place from the wrong customers and through poor positioning.
Raise your damm prices.
Find clients where you deliver great value.
3 Key Strategies to find the right clients
1. Networking and referrals
2. Content marketing strategy (email course, webinars, podcasts etc)
3. Outreach strategy
Raise your prices – just do it
The worse model is the hourly rate. The next best is fixed prices but the best is value based pricing.
Proposal – frame the problem and how you can solve it. Really dive deep into why people are buying.
1. Think about outcome you want from business.
2. Focus on high value clients
Matt Inglot – Freelance Transformation
Twitter – @mattinglot