Today I chat with Philip Morgan of Philip Morgan Consulting amongst other activities. He has written the book “The Positioning Manual for Technical Firms”. Philip is an expert in helping freelancers and consultants position themselves and find and develop leads without hiring a sales person.
3 Tools –
- Education based content marketing
- Marketing automation
Positioning changes the game. Finding a window or place in the mind of the customer.
Must narrow the focus.
People fear this because of –
- afraid of reducing business
- imposter syndrome
- picking wrong niche
Build on what is already working
The billable hour has an inherent conflict of interest.
3 Action Items
- How could I make advice focus more specific. Consequence is confidence through the roof.
- Identify one question from clients. Write and or speak on this. Use audio file technique.
- Start building a list.
Philip Morgan – philipmorganconsulting.com
Philips Positioning Crash Course – postioningcrashcourse.com
Twitter – @Philip_Morgan