What problems do you solve?
Andrew Geddes join us for this episode. Andrew has been assisting professionals for four decades. He brings a unique perspective to building your business.
Without sales you don’t survive.
What is the benefit you provide. What problems or concerns do you solve?
Digital disruption is affecting what you do and how you do it. It is causing the commoditisation of services. The abundance of information available means that we need to be the answer. Andrew talks of his upcoming hip replacement and his desire to keep skiing. Digital disruption is affecting how customers are looking at service offering. People are comparing service offerings and prices.
Digital disruption is allowing us to utilise services online without the relationship of advisors.
Specialisation is the opportunity.
You must know your numbers?
Top firms have zing in them.
The talent pool want more than just money. It is about balance. We need energy to give.
Don’t itemise price of services.
Three Action Points.
1. What problems are you solving
2. Understand your numbers
3. How do we differentiate ourselves
Andrew’s website – www.andrewgeddes.com