We are all in the communication business.
In this episode Geni Whitehouse joins us. Geni spends her time helping people communicate their message particularly accountants. Geni is a CPA however realised her real skill was in communication. Her consulting & speaking business is to be found at Even A Nerd. Additionally Geni works with a CPA firm – BDCo which is based in Napa Valley and specialises in the wine industry (somebody has to do it I suppose)
Geni was listed as one of the 25 Thought Leaders by CPA Practice Advisor in 2014,2013,2012 amongst other industry recognition.
Geni in this episode discusses in detail the issue of communicating what you do to your clients.
Three Action Points
1. Find your passion. Don’t make excuses, know where your strengths lie and play to those strengths. Be the basset hound
2. We are all in the communication business. If we want to be valued, we need to help our clients understand what we do. If we don’t do that well, nothing else matters.
3. It is vitally important for every business to be able read the story of their numbers that are contained in their financial statements.
During our discussion I referenced Geni’s TEDx talk – here is the video.
Website – Even A Nerd
Twitter – @evenanerd
Accounting firm – www.bdcocpa.com