Design a firm for your yourself.
Gabrielle Luoma owns an accounting firm in Tuscon Arizona. In this episode Gabrielle explains how are a number of years with a rat race firm she was able to then start the transformation to create a firm she wanted.
Initially the firm billed in a traditional time based manner but then in 2011 Gabrielle started the journey of value pricing.
“You have more to offer than you think you do”
The value conversation is important part of value pricing. Understand the pain points. It is a conversation, not a quiz.
Gabrielle has started focusing the firm on design & construction professionals. It is enjoyable and is another aspect of developing the firm for her.
Technology changes are changing the landscape but please pay attention to this – It is not about understanding technology but because have time to add value. Remember to enhance the relationship.
Old way of marketing – tell me how smart you are
New way of marketing – solve pain points
Three Action Points
1. Be vulnerable enough – your outcome depends on their outcome.
2. Get help
3. Keep learning & evolving. Test ideas. Try things out.
Gabrielle’s Firm – www.gmlcpa.com
Twitter – @gabrielleluoma