Kirk Bowman of The Art of Value. Kirk’s background is that he has a software development company – MightyData. In 2009 Kirk was an advocate for hourly billing but he heard a quote – ” If you bill by the hour, there is an artificial limit on your income”.
This set him off a quest to understand value pricing. He switched his company from hourly billing to value pricing. Kirk has said that his first value pricing proposal was for a healthcare application and after he identified the value it would create for the customer he the doubled the price he would normally have charged. Importantly he won the business.
Kirk then explains how his revenue increased by 56% in the first year. The following year the revenue increased by 79%. The shift from the hourly billing to value was incredibly successful.
From there he has never looked back.
Since then in September 2013 he launched The Art of Value to assist others with implementing value pricing.
In this interview Kirk details his experiences and perspective on why you must move to value pricing.
To contact with and find out more about Kirk go to his website – Art of Value