Recently I realised how time has changed. Now what I mean is our concept of time.
So I ask you a question – if you make an enquiry via email or even have a meeting with someone about a product or service how quick do you want people to respond?
With the rise of the internet I strongly believe that we are not just wanting but expecting much faster responses than ever before. If we have been doing some research on the web about a product or service and then either send an email or maybe even ring the company we are expecting a fast (and I mean fast) response.
We live in the world of real time.
Whether it is the accountant with their clients using cloud accounting software – their clients believe since they can now see the information in real time then so can the accountant.
Whether it is a personal service or product like for an example a trade – we want people to get back to us from our enquiry in under 2 hours not the next day.
People (usually those like me over the age of 40) are often saying the world is getting faster. I don’t believe it. I just think because we have become accustomed to information being instantly available at our fingertips then a business should be able to respond quickly as well.
Customers value speed. Customers are believing businesses are providing better value if they are responding in real time.
How is this affecting your business?
Are you putting in place the systems and processes to be able to respond instantly (if not instantly but certainly very quickly)?
Are you moving to operate in real time.
If you don’t your competition will.