Warren Buffett – possible the worlds greatest investor is quoted as saying to a Financial Crisis Inquiry Commission “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”
Create Value, Communicate Value, Deliver Value and then Reap the Value.
it has always been our focus to help business owners create a business where they can get paid what they are worth for the goods or services they provide. The key to this is to understand what is truly valuable to the customer, create the experience, communicate the value of what you do and then capture the value in the correct pricing strategy.
Build a business that wows your clients and then get paid what you’re worth.
Stop selling time and start selling value. Selling time shackles the business or practice. By selling value the practice and business owners can enjoy the freedom of having a extremely profitable business with great customers and team members.
Price is one of the famous 4 ‘P’s of marketing however it is the one that seems to get neglected in the world of business. Yet the profitability that is available to business by leveraging the understanding of value and pricing is massive.
”A 1% price rise on average provides a 35% rise in profit”
This site is dedicated to unlocking the power of pricing so that businesses can achieve premium profitability, increase profitability and have a business that is a great place to be involved with.
This has been my passion from the childhood of business ownership. My father owned and built numerous small businesses. This background led me to University where I did a few degrees (Bachelor of Commerce, Graduate Diploma of Advanced Accounting, Masters of Law).
From there I went on to become qualified as a Chartered Accountant and in 1996 opened by own accounting practice. We built this practice into a great businesses helping small and medium businesses with their accounting and business needs. In 2007 I sold the business to focus purely on helping businesses get paid what they are worth.
That journey has brought me to here where we have a create a site dedicated to providing great information and the tools, tips and techniques to unlock the power of pricing.
Now About You…